Trigger Marketing
Digital communication technology is playing an increasingly important role in influencing consumer awareness, preference, loyalty and purchase intent. With trigger marketing, you can further enhance your chances of success.
By expertly interrogating customer information that is stored in a dynamic and intelligent database, it is possible to predict products or services that may be of particular relevance to specific individuals.
Powered by our Infrastream engine, our trigger marketing services can help you use this information to create sophisticated, customised, event-driven campaigns that really work. These highly relevant marketing communications will help you to connect and communicate with prospects and customers in a more efficient and effective way.
Trigger marketing essentially takes direct marketing one stage further.
Successful marketers know that effective direct mail works. Research has shown that over 50% of a target audience will pay attention to a direct mail piece if the message is relevant to them. But traditional direct marketing only attracts response rates of 1-3%.
With trigger marketing – seamlessly integrated with next-day delivery of digitally printed collateral and email, SMS and personalised web marketing – you can expect response rates to be increased by up to 200%.
In trigger marketing, special prompts are defined and coded into your database. When a pre-determined event occurs, these strips of code ‘trigger’ the automatic creation and dispatch of a relevant marketing communication – be it a digitally printed direct mail piece, an email, an SMS message to a customer’s mobile phone or the creation of a personalised web page.
Events such as a purchase, a visit, anniversary or credit balance enquiry could trigger the dispatch of an appropriate communication promoting a relevant offer, an up-sell opportunity, or perhaps an invitation to increase a credit limit.
The trigger response can be as simple or as sophisticated as you like.
To really impress a prospect, why not use the technology to create and deliver an exclusive brochure, designed especially for them? If a prospective purchaser texts a request for more information to a number published in one of your ads, for example, that could automatically trigger immediate digital printing of a single copy of a personalised brochure – featuring complete customisation in terms of both text and image selection – that will be delivered to their door the very next day!
Whether it generates instant sales or leads to longer-term loyalty, trigger marketing enables you to give your customers what they want, when they want it. So the leads stay hot...
To find out more about how trigger marketing can help streamline and optimise your marketing activities, click here to get in touch and request a demonstration.