MarketPower
MarketPower is the engine that underpins all of our data-driven digital printing, email and SMS marketing and collateral management services.
This powerhouse of a product is a truly impressive tool for the creation, delivery and ongoing management of all marketing communication assets. It’s also refreshingly easy to use.
MarketPower can be tailored to meet the specific needs of any size or type of organisation and is always skinned to reflect your company’s corporate and brand requirements. It is totally secure and approval procedures can be incorporated to ensure that the relevant marketing or central procurement manager retains control of the budget, brand integrity and content at all times.
Accessing MarketPower via the web from anywhere in the world, authorised users can create, adapt, amend and order centralised or local printing or digital delivery of any communications campaign or marketing collateral, such as direct mail, stationery, HR management, POS, advertisements and merchandise. You can even book your media campaigns.
Automatic database interrogation enables you to customise content and target communications for the most relevant recipients. You can also view full audit trail reporting on all recent activity and establish budgets for different departments, complete with set spending levels for individual items.
MarketPower is an ideal solution for internal customers, such as different stores or branches or franchises, where a centrally controlled budget is likely to focus local marketing spend. Localised ordering will also minimise the need for centralised marketing resource.
This innovative technology solution can be adapted for practically any organisation and can include both B2B and B2C communications, intended for any size of target audience.
MarketPower works for LA Fitness – which has more than 88 health and fitness clubs and over a quarter of a million active members throughout the UK. Download the case study.
MarketPower is also powering the creation of personalised posters by Play.com to promote the launch of the Spiderman 3 DVD. Download the case study.
To find out more about how MarketPower can help streamline and optimise your marketing activities, click here to get in touch and request a demo.
